Hospitality and tourism experts in Africa

Red Clay is the leading hospitality and tourism consultancy practice in Africa. Our work focuses on harnessing the socio-economic potential of sustainable tourism development for cities, states, regions and countries.

We specialize in strategic advisory, sustainability and ESG advisory, capacity-building programmes and destination mapping services for tourism and hospitality-focused businesses, agencies, organizations, and governments in Africa.

We are open to working with private and public travel, hospitality and tourism organizations and would like to know about your projects.

Let us know how we can work together by sending an email to tourism@redclayadvisory.com

Click the link below to get our Company Profile and our 2023 Calendar Resource.

Our Company Profile

Download our 2023 Calendar

The West Africa Tourism Report

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The West Africa Tourism Report is a compilation of the extensive information and insights shared by distinguished professionals spanning various tourism and allied sectors – hospitality, finance, trade and investment, human resources, real estate, health, safety and security (HSS), and sustainability strategy – on innovative solutions to region-specific constraints hindering tourism development.

These challenges include how to build a vibrant domestic and regional hospitality and tourism industry; health, safety and security for destination competitiveness; tourism entrepreneurship, service quality and the impact of the African Continental Free Trade Agreement (AfCFTA) on regional trade, travel and tourism; human resource management and talent required for growth in our dynamic industry, and the role of sustainability thinking in tourism development.

Click the “Download” button to read the report.

Tourism for Sustainable Development

Who We Are

Red Clay is a boutique advisory practice focused on sustainable tourism and hospitality development in Africa. We are passionate about the role of tourism in societal change with its promotion of leisure, economic development and its celebration of culture and national identity.

At Red Clay, we believe that the ultimate tourist experience requires intentionality and an understanding of the inter-relationship of the components of the tourism system and the realities on ground in destinations. Our work reflects this focus on evidence-based decision-making.

Meet Our Team

What We Do

Tourism requires an integrated and coordinated approach.

Explore Our Services

We provide 4 main services to clients, investors, governments and organizations in the hospitality and industries:

Strategy Advisory
Sustainability and ESG Advisory
Capacity Building Programmes
Mapping Services

To find out more about our services and offerings, you can download a copy of our company profile.

Why We Do It

Africa has immense tourism potential; the challenge has always been how to translate this potential into tangible and lasting socio-economic benefits. Our passion comes from a deep appreciation of the benefits of tourism to socio-economic and environmental development and the need for a vibrant leisure economy.

In all, we seek to draw attention to, empower, and transform the tourism and hospitality industry in Africa for the benefit of governments, communities and private stakeholders.

See Our Insights